The CMYK variation is for both digital and offset printing. In general, backgrounds that are approximately 45% black or darker will require a reverse logo. Positive and reverse versions are included.Ĭarefully evaluate the background before making a selection. When reproduction methods cannot accommodate a full-color logo, use an appropriate color variation shown below. Although color variations will occur, try to match the colors as closely as possible. Pantone and CMYK values can be used for printing on both coated and uncoated paper. For on-screen applications (e.g., video, broadcast), use RGB Video values. Pantone Black 7 CMYK 0/0/15/82 RGB 75/75/69 HEX 4b4b45įor 4-color process printing, use CMYK values. Whenever possible, reproduce the Cleveland Clinic logo in full color - using Cleveland Clinic Blue, Green and Black. In printed material, do not use the logo with a symbol smaller than. The Cleveland Clinic logo can be used in a variety of sizes, but when it is too small, it is harder to read and isn’t as effective. The absolute minimum amount of clearspace is equal to the height and width of one of the color squares in the symbol (in the size at which the logo is reproduced). Clearspace isolates the logo from competing graphic elements, such as text, photography and background patterns. To ensure the prominence and legibility of the logo, always surround it with a field of clearspace. Never alter, add to or redraw the logo in any way. Use only the approved electronic artwork. This is the preferred logo variation for all brand communications.īecause the logo is our primary brand identifier, always apply it with care and respect.
The primary Cleveland Clinic logo features our symbol and name in a dedicated horizontal lockup.
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